Video Metadata Hub
A common ground for video management: a set of video metadata properties which can be expressed using multiple technical standards.
Video Metadata Hub Recommendation 1.7 is the latest version.
Read the Video Metadata Hub User Guide.
The first Recommendation was presented at IPTC’s Video Day on 25 October 2016.
Download the Video Metadata Hub one-pager PDF
Join the public IPTC Video Metadata discussion group
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Upcoming Events
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IPTC Photo Metadata Conference 2026 (open to the public)
- Location
- Online
- Date(s)
- Autumn 2026 TBC
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IPTC Autumn Meeting 2026 (for IPTC members)
- Location
- Online
- Date(s)
- 19 - 21 October 2026
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IPTC Spring Meeting 2027 (for IPTC members)
- Location
- To be confirmed
- Date(s)
- 12 - 14 April, 2027
Latest News
The IPTC Video Metadata Working Group is happy to announce that version 1.7 of its flagship standard, Video Metadata Hub, has now been released. The new version has four new properties which allow users and tools to embed metadata about AI prompt information that was used to generate the image, if applicable. The new properties […]