Video Metadata Hub

A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.

Diagram

Finding Common Ground …

IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.

It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.

The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.

The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP, EBU Core and JSON. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.

Upcoming Events
  • IPTC Spring Meeting 2024 - for IPTC members

    Location
    New York City, USA and online
    Date(s)
    15 - 17 April 2024
  • Photo Metadata Conference 2024 - open to the public

    Location
    Online
    Date(s)
    7 May 2024
  • IPTC Autumn Meeting 2024 - for IPTC members

    Location
    Online
    Date(s)
    7 - 9 October, 2024
Latest News

Yesterday Nick Clegg, Meta’s President of Global Affairs, announced that Meta would be using IPTC embedded photo metadata to label AI-Generated Images on Facebook, Instagram and Threads. Meta already uses the IPTC Photo Metadata Standard’s Digital Source Type property to label images generated by its platform. The image to the right was generated using Imagine […]