IPTC Video Metadata Hub
Recommendation 1.7

Approved by the IPTC Standards Committee in October 2025. Available at www.iptc.org/std/videometadatahub/recommendation/1.7

Specification

Properties

The Video Metadata Hub’s set of metadata properties includes:

  • ~ 20 properties describing what can be seen and heard in the video
  • ~ 15 properties providing rights related information
  • ~ 15 properties for administrative purposes
  • ~ 25 properties covering technical characteristics
  • ~ 15 structures of properties which are used for properties listed above

Each property is defined with:

  • a name
  • a definition of its semantics
  • a basic data type
  • a definition how often it may occur in the metadata about a piece of video

Technical Implementation

All Video Metadata Hub properties can be expressed by these technical standards:

User Guide

We have created a detailed guide to using and implementing IPTC Video Metadata Hub which 

Example video files with embedded metadata

These video files contain all properties defined by the specified version of the Video Metadata Hub are populated, embedded in the file’s XMP header. The property values reflect the property name to help understanding what is displayed in a user interface. The video may be downloaded (8 MB) and its metadata examined using video editors or tools such as ExifTool.

Recommended Mapping

Many of the Hub properties are mapped to properties defined by one or more of  these standards:

Use Cases

The IPTC Video Metadata Hub User Guide contains a section on use cases showing how a subset of the properties can be useful in these usage scenarios, among others:

  • Enterprise Advertising Production
    Non-broadcast corporate marketing video assets
  • Galleries, Libraries, Archives, Museums (GLAM)
    Moving image material held by cultural institutions, for preservation, exhibition or reference
  • Stock Footage
    Individual film/video footage clips from production or archive, made available for licensing or repurposing
  • Long-form Production
    Finished programming ready for broadcast playout or OTT delivery. (Note that the example video for long-form production will be added to this guide in the future)
  • Broadcast Media Management
    Broadcast asset management for repository and archive.
  • News Agency
    Individual video news item distributed or published by a news agency