Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

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The IPTC Photo Metadata Working Group has released version 2025.1 of the IPTC Photo Metadata Standard, including properties that can be used for AI-generated content. The new properties are: AI System Used Definition: The AI engine and/or the model name used to generate this image. User Note: For example, ChatGPT DALL-E, Google Gemini, ChatGPT Suggest […]