COMING FROM GOOGLE IMAGE SEARCH?

Learn about IPTC and Google Images

Last week, Brendan Quinn and Jennifer Parrucci presented about IPTC NewsCodes at the EBU’s Metadata Developer Network workshop.

Brendan Quinn of IPTC and Jennifer Parrucci of The New York Times present IPTC’s NewsCodes vocabularies, describing what they are, how they are maintained, how they can be used and a look into the future. Including a focus on IPTC MediaTopics, our leading vocabulary for topics of news content. Originally presented at the EBU Metadata Developers Network workshop, held online from 25 – 27 May 2021.

The full presentation slides are embedded below. A video recording of the session, including questions and answers, is available to EBU members via the EBU MDN website.

Text and Data Mining Reservation Protocol Community Group home pageBrendan Quinn, Managing Director of IPTC, spoke on 20 April 2021 at the regular meeting of the W3C Text and Data Mining Reservation Protocol Community Group.

The Community Group, open to anyone to join, is discussing how to “facilitate a technical protocol to reserve a publisher’s right for content to be made available for text and data mining (TDM). The solution should be capable of expressing the reservation of TDM rights – following the rules set by Article 4 of the new European DSM Directive – and the availability of machine-readable licenses for TDM actors.”

The Community Group is looking at various technologies for representing machine-readable licences, and Brendan presented IPTC’s RightsML as a possible option. Based on W3C’s ODRL, RightsML allows rights holders to specify permissions, prohibitions and constraints on usage of all types of media content, so it may be a good candidate for representing rights around data mining.

Laurent Le Meur, Chair of the TDM Reservation Protocol Community Group and previous contributor to IPTC, presented at the IPTC Autumn Meeting in 2020 to discuss the proposed project.

schema.org is the technology used by web site owners around the world to make metadata available to search engines and other third-party services. It is widely used to embed machine-readable data in websites for products, store opening times and much more.

It is also used as one of the sources of metadata for the Google search results. The schema.org “license”, “acquireLicensePage” and “creator” properties in a page’s HTML code are used in addition to IPTC Photo Metadata embedded in image files to populate the image panel.

schema.org version 11 was released this week. It contains two new properties on the CreativeWork type (and therefore its subtypes such as ImageObject) that were created to match their equivalent properties in IPTC Photo Metadata: copyrightNotice, which matches the IPTC Photo Metadata Copyright Notice property, and creditText, which matches the IPTC Photo Metadata Credit Line property.

The new fields are not yet supported by Google images search, but hopefully will be soon.

After the recent update, the current properties mapped to schema.org and used in Google images search results are:

IPTC Photo Metadata property Matching schema.org property Used in Google search results?
Creator ImageObject -> creator Yes
Copyright Notice ImageObject -> copyrightNotice Not yet
Credit Line ImageObject -> creditText Not yet
Web Statement of Rights ImageObject -> license Yes
Licensor / Licensor URL ImageObject -> acquireLicensePage Yes

The IPTC Photo Metadata Working Group is working on a more comprehensive document showing all possible IPTC Photo Metadata fields with their schema.org and EXIF equivalents. The full mapping document will be released soon.

Yesterday Michael Steidl, Lead of the IPTC Photo Metadata Working Group, gave a webinar to Bundesverband professioneller Bildanbieter (BVPA), the Federal Association of Professional Image Providers in Germany.

Portrait of Michael W. Steidl, Lead of the IPTC Photo Metadata Working Group

The webinar focused on the recently introduced image license information for Google image searches and the possible opportunities and risks for the professional image business.

“This year, Google introduced the so-called Licensable Badge for its image search. This feature enables images to be linked to license information and to be displayed in the image search results with a corresponding link. Image seekers from advertising, editorial offices and corporate PR can follow the link to obtain further information on how to use the image. This turns Google image search into a potential marketplace. But how can image providers use the new tool for themselves? Is it worth the effort of storing the necessary metadata? Are there any economic risks involved? Will Google soon become a meta picture agency?”

In the first part of the webinar, Michael Steidl explained which image metadata must be stored in order to display photo credits and “licensable” badges on Google. He also informed participants about the problem that certain software and web platforms deletes image metadata after upload.

In the second part, Alexander Karst explains the possibilities for increasing visibility through the new features and gives an assessment of the effects on the image market.

Thanks to BVPA for hosting Michael for the webinar.

Bill Kasdorf, principal at Kasdorf & Associates and individual member of IPTC, has published his latest column at Publishers Weekly, “News You Can Use”, where he promotes IPTC standards including IPTC Photo Metadata and IPTC Media Topics.

As Bill says, “I recently attended the IPTC Autumn Meeting, and at virtually every session, I thought, “People in other sectors of publishing ought to know about what the IPTC has to offer them.”

Bill goes on to discuss IPTC’s work with Google on exposing IPTC Photo Metadata in Google search results and the Licensable Images feature in Google Images search, explaining how those in the publishing industry can use those features to find out who owns the copyright on an image they might want to re-use, and how to obtain a license to use it.

He also talks about IPTC’s Media Topics subject taxonomy, and how publishers could use it for press releases, so they can “be sure the terms you use are the ones the news industry itself uses”.

You can view the article on the Publisher’s Weekly website.

Thanks Bill for sharing your thoughts and for promoting the IPTC cause!

 

IPTC Managing Director Brendan Quinn spoke at the FIBEP World Media Intelligence Congress 2020 on Wednesday 18th November.Brendan Quinn at FIBEP Congress 2020

FIBEP is the industry body for the “media intelligence” industry, including media monitoring, public relations and marketing organisations.

FIBEP was founded over 65 years ago (so it is even older than IPTC!) and the FIBEP World Media Intelligence Congress has become one of the largest events for communications, public relations, technology, social media monitoring and marketing professionals alike. It brings together communications professionals from around the world to share best practices, discuss industry developments and innovations, present the latest technology and network through a variety of presentations and panel discussions from industry leaders. So it is in many ways similar to IPTC for the technical side of the news industry.

This year’s theme was Exploring and Expanding the Media Intelligence World and the program included a wide range of best practices and topics relevant for media intelligence and communication professionals including social media monitoring, privacy, and data integrity, copyright, the evolution of data consumption, measurement, PR trends, technological developments and future outlooks for communications and media intelligence industries.

Brendan was invited to speak about IPTC’s view of the news ecosystem, particularly with a view to online misinformation and disinformation and how the news industry can work together to combat those problems. Brendan discussed IPTC’s work on trust and credibility, including the content of the recent IPTC webinar on Trust and Credibility.

Questions from the media intelligence community included what individuals could do to avoid misinformation and spreading false news on social media. Brendan’s advice to those who want to learn more about misinformation are in the table:

Educate your teams to “think before you share” on social media

Reuters has put together a course on “manipulated media” including “deep fake” videos: https://www.reuters.com/manipulatedmedia

The EU has created a “Think before you share” campaign: https://euvsdisinfo.eu/think-before-you-share/

Stay in touch with fact checking organisations

Fact checking organisations such as FullFactPolitiFact, FactCheck.org and Snopes often release information about topics that are often the subject of disinformation and misinformation such as vaccines, elections and conspiracy theories. Many local organisations can be found via the International Fact-Checking Network.

Thanks very much to FIBEP, especially Romina Gersuni, for inviting us to present. We realised during the preparations for the event that IPTC and FIBEP have a lot in common, so hopefully this will be the first of many collaborations between the two organisations!

It is with great sadness that we report that Andrew Read passed away suddenly on Sunday 8 November, 2020.

Andy was a passionate member of the IPTC for over 20 years, first through Reuters, then Thomson Reuters and most recently as the BBC’s main representative at the IPTC.

Andy contributed to NewsML-G2 and the IPTC News Architecture, RightsML and other rights-related work, and followed our other work including Photo Metadata and our sports standards. A frequent attendee and speaker at our face-to-face IPTC member meetings,  Andy also helped to organise IPTC’s London meetings, including the special Rights Day in 2013 and Rights Management in News day in 2017.

A committed believer in the benefit of industry organisations, he also contributed to the EBU’s metadata activities and organised collaborations with the DPP. Just a few weeks ago at the IPTC Autumn 2020 Meeting, Andy presented his most recent project at the BBC, an adaptation of the Guardian’s open-source digital asset management system for use as the BBC’s main image asset library. He was always making connections between IPTC members and outside organisations, research projects and startups, and loved bringing people together to discuss what technology can bring to the media industry.

Andy will be fondly remembered by all of his IPTC colleagues for his friendly, supportive manner and willingness to help anyone with anything.

When IPTC members get together it often feels like a family reunion, and Andy has been a key part of the IPTC family for the past 20 years. He will be sorely missed.

UPDATE: If you would like to share your memories of Andy or make a donation to his preferred charity, please see the tribute site: https://andyread.muchloved.com/

The Digital Media Licensing Association (DMLA) is holding its annual conference this week. IPTC and IPTC members have a strong presence – particularly IPTC’s Video Metadata Hub.

DMLA conference October 2020

Mark Milstein of IPTC member Microstocksolutions joined in hosting the opening “virtual cocktail party” on Sunday 25 October. Mark is leading efforts to promote IPTC’s Video Metadata Hub at  DMLA, see his recent post on DMLA’s site.

Angela Weiss, a staff photographer with IPTC member Agence France-Presse, took part in a panel “Tales from the Trenches – True Stories from Working Photojournalists” on Monday. Then Mark Milstein was back on the “Hot Topics in Tech” panel along with Matthew O’Such of IPTC member Getty Images. Matthew also spoke on our panel at the IPTC Photo Metadata Conference two weeks ago.

On Tuesday, Andy Parsons of IPTC member Adobe is presenting a keynote on the Content Authenticity Initiative. Of course IPTC members already heard Andy speak at the Photo Metadata Conference, and at the Adobe MAX conference last week. Andy is very busy getting the word out!

On Wednesday, Mathieu Desoubeaux of new IPTC member IMATAG speaks on the “Image Protection – Creating a More Secure Ecosystem” panel.

On Thursday, Matthew O’Such of Getty Images is back along with Francois Spies of Google giving a reprise of his IPTC Photo Metadata Conference talk on the Google search “Licensable Images” features. Also on the panel is Roxana Stingu of Alamy, part of IPTC member PA Media.

Thursday afternoon, IPTC metadata gets a front-row seat at DMLA with the “Taming Video Metadata” panel, moderated by Mark Milstein of Microstocksolutions and featuring a presentation by Pam Fisher, IPTC individual member and lead of the IPTC Video Metadata Working Group. On the panel, Zach Bernstein of Storyblocks will be speaking about his implementation of IPTC’s Video Metadata Hub.

The conference also features panels on synthetic content, the legal aspects of the photo licensing industry, artificial intelligence and more.

Thanks to DMLA for putting together such an interesting event!

 
In association with World News Day, IPTC is presenting a webinar on our efforts to help news organisations address trust, credibility and misinformation via our standards.

Through our work with The Trust Project, Reporters Sans Frontières’ Journalism Trust Initiative, Credibility Coalition and others, we have been able to create extensions to IPTC standards to enable news organisations to express various “Trust Indicators”.

Learn more about how this works and how it can lead to a more trustworthy news media.

 
The webinar takes place as part of World News Day on Monday September 28 at 12:00 UTC (13:00 BST, 1400 CEST, 1500 EEST, 0800 US East Coast, 0500 US West Coast) and will be available on demand.

Register for the webinar here via Zoom

UPDATE: The webinar has now ended, but you can view the recording by registering on the link above.

For information on other World News Day events, please see the main site at https://worldnewsday.org/

Michael Steidl, Lead of the IPTC Photo Metadata Working Group, spoke on a workshop panel at the Perpignan Photojournalism Conference “Visa Pour L’Image”.

The panel session was pre-recorded and released this week.

This joint workshop from Google, IPTC and Alamy covers some product updates from Google Images, including Image Rights Metadata and the new features on Google Images highlighting licensing information for images that we announced earlier this week. The speakers share best practices and experience on these features.

The speakers are:

  • John Mueller, Google Senior Webmaster Trends Analyst
  • Michael Steidl, IPTC working group lead
  • Roxana Stingu, Alamy SEO Head

View the presentation here (free registration required)