IPTC Publisher Info

Overview

IPTC Publisher Info is an organisation metadata standard that enables media publishers to share detailed information about their organisation, policies, and trustworthiness indicators in a machine-readable format using JSON-LD embedded within HTML files.

What is IPTC Publisher Info?

IPTC Publisher Info is a JSON-LD based standard, based on schema.org properties, that allows publishers to declare:

Organisational Information: Company details, contact information, legal status
Trust Indicators: Certifications, policies, and editorial standards
Technical Compliance: C2PA certificates, verification methods
Editorial Policies: Ethics, corrections, diversity, and verification policies

Why IPTC Publisher Info?

Transparency: Helps readers understand who is behind the content
Trust: Provides verifiable information about publisher credibility
Automation: Enables automated retrieval of key assertions about an organisation
Standards: Based on established Schema.org and IPTC standards
Interoperability: Works with existing web standards and tools

A Note on Trustworthiness

It is important to note that, at this stage, there is no way to independently verify the assertions that publishers make about themselves. Links to external audits from groups such as Reporters Without Borders' Journalism Trust Initiative or The Trust Project are very important. Consumers of IPTC Publisher Info metadata should treat it with caution.

Quick Start

Generate your publisher info file using our online generator
Validate your file using our validator
Install on your server at /.well-known/publisher-info.html OR embed the JSON-LD in your existing website pages
Verify installation using our installation checker

File Structure

Your publisher info file should be accessible at:

https://yourdomain.com/.well-known/publisher-info.html

Alternatively, you can embed the JSON-LD directly in your website pages using a <script type="application/ld+json"> tag in the <head> section.

Example Implementation

See the examples/ directory for complete example files: - examples/publisher-info.html - Standalone HTML file with embedded JSON-LD - examples/embedded-example.html - Example of JSON-LD embedded in an existing page - publisher-info.json - Original JSON-LD data (for reference)

Documentation

Tools

File Generator - Create your publisher info HTML file
Validator - Validate your JSON-LD within HTML files
Installation Checker - Verify your file is properly installed
Schema Explorer - Explore the data model

Getting Help

Contributing

This is an open standard. We welcome contributions from the community. Please see CONTRIBUTING.md for details.

License

This standard is released under the IPTC License.