Embedded Metadata Manifesto (2011)
Photographers, film makers, videographers, illustrators, publishers, advertisers, designers, art directors, picture editors, librarians and curators all share the same problem: struggling to track rapidly expanding collections of digital media assets such as photos and video/film clips.
With that in mind we propose five guiding principles as our "Embedded Metadata Manifesto":
- Metadata is essential to describe, identify and track digital media and should be applied to all media items which are exchanged as files or by other means such as data streams.
- Media file formats should provide the means to embed metadata in ways that can be read and handled by different software systems.
- Metadata fields, their semantics (including labels on the user interface) and values, should not be changed across metadata formats.
- Copyright management information metadata must never be removed from the files.
- Other metadata should only be removed from files by agreement with their copyright holders.
More details about these principles:
1: All people handling digital media need to recognise the crucial role of metadata for business. This involves more than just sticking labels to a media item. The knowledge which is required to describe the content comprehensively and concisely and the clear assertion of the intellectual ownership increase the value of the asset. Adding metadata to media items is an imperative for each and every professional workflow.
2: Exchanging media items is still done to a large extent by transmitting files containing the media content and in many cases this is the only (technical) way of communicating between the supplier and the consumer. To support the exchange of metadata with content it is a business requirement that file formats embed metadata within the digital file. Other methods like sidecar files are potentially exposed to metadata loss.
3: The type of content information carried in a metadata field, and the values assigned, should not depend on the technology used to embed metadata into a file. If multiple technologies are available for embedding the same field the software vendors must guarantee that the values are synchronized across the technologies without causing a loss of data or ambiguity.
4: Ownership metadata is the only way to save digital content from being considered orphaned work. Removal of such metadata impacts on the ability to assert ownership rights and is therefore forbidden by law in many countries.
5: Properly selected and applied metadata fields add value to media assets. For most collections of digital media content descriptive metadata is essential for retrieval and for understanding. Removing this valuable information devalues the asset.
Support this manifesto
The IPTC Photo Metadata Working Group invites you to support this manifesto.
Please send a short statement of your endorsment to its public Yahoo group:
You can join this group by its web interface at http://groups.yahoo.com/group/iptc-photometadata/ and post it there.
If you want to read first only what others have written goto http://groups.yahoo.com/group/iptc-photometadata/messages
You may email this page to others: see the options above the sidebar to the right.
Embedded Metadata Manifesto 2011
Read it - support it - spread the word about it.
Image Metadata HandbookThe CEPIC/IPTC Image Metadata Handbook with comprehensive guidelines for metadata management. Download it for free.
Toolkit for Adobe CSThe IPTC-PLUS Photo Metadata Toolkit for Adobe CS products for free! Download the latest version of the IPTC-PLUS Metadata panel only.
SpecificationsFor both IPTC Core and IPTC Extension: the Photo Metadata Standards document as of July 2010
Support and discussionThe IPTC moderates two discussion forums on photo metadata:
* Generic issues
* XMP specific technical issues