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New IPTC-PLUS Toolkit boosts easy use of photo metadata with Adobe products

Media release of 15 July 2010
London (England) -- The International Press Telecommunications Council (IPTC)  and PLUS Coalition (PLUS) have today boosted the easy and successful use of photo metadata by the release of a toolkit to be used with Adobe Systems Inc.'s CS3 to CS5 products. The included tools help photographers, image libraries and photo agencies to store in the images detailed descriptions of their content and data relevant for managing image copyrights.  Metadata are considered as being critical to the photo business as they are used for searching pictures and to indicate the rights and terms of their use. The tools are as all IPTC and PLUS applications free of charge and can be downloaded from the IPTC website at and from the PLUS site at

The IPTC-PLUS tools package includes easy to use IPTC-PLUS Metadata panels for Adobe Bridge CS 3 and CS4 plus comprehensive user guidelines for these panels and the file-info panels already built into all CS5 products. The panels for Bridge include the granular metadata fields of the IPTC Photo Metadata and also a set of fields for the communication of image rights metadata, based on industry standards developed by the PLUS Coalition. Creating these panels was a joint effort of both organisations.

"Metadata help photo businesses to earn more money as their pictures can be found easier by search systems. This IPTC-PLUS Photo Metadata Toolkit is a great support for all who have to add the metadata to the images - and it saves money by making writing metadata easier", said Stéphane Guérillot, Chairman of the IPTC.

"IPTC was instrumental in the development of the PLUS Standards, and our active collaboration continues today with the release of the IPTC-PLUS Metadata Panels, allowing image creators, distributors and users to benefit from the full scope of image metadata, all from within a single tool," said Jeff Sedlik, President and CEO of the PLUS Coalition.

The user guide documents aim at non-expert metadata writers. They cover the basic IPTC Core fields which keep the most essential information about an image and also the IPTC Extension fields which add fields to clearly identify all persons, organisations, locations and artwork object in the image, further they make model and property releases available and provide details about the creator, the copyright owner and the licensor of the image. The guidelines for using the PLUS fields explain how to express the usage rights of an image in many variations, including constraints. The user guide documents were authored by David Riecks who has already written the first guide for the IPTC Core in 2005. Further the toolkit will include sample images with all the described metadata already added.

About the IPTC:
The IPTC, based in London, UK, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards for improved news exchange that are used by virtually every major news organisation in the world.
Information on all IPTC standards such as the Photo Metadata standards, the family of G2-Standards - NewsML-G2, EventsML-G2 and SportsML-G2 -, NewsML 1, NITF, IIM and the NewsCodes together with a list of existing members and information on how to join is available at

About PLUS: 
The PLUS Coalition is an international non-profit standards body on a mission to simplify and facilitate the communication and management of image rights. PLUS participants from more than thirty countries span all industries engaged in creating, distributing, using and preserving images. Information on the PLUS standards, including the Picture Licensing Glossary, Media Matrix, License Data Format and others is available at
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