London (England) -- A Business Meets Technology Day of the International Press Telecommunications Council (IPTC) on Tuesday, 9 March 2010, will bring together in Paris (France) invited experts from news agencies' marketing and sales departments and the delegates of IPTC members with an engineering background. They will discuss what the recent business challenges for news providers are and how they can be met by IPTC standards. Top speakers like Lorraine Cichowski, Senior Vice President Technology of the AP, and Roger Bacon, Product Manager of Reuters Media, will pinpoint business requirements which have to be met by technology. 

This special event will also discuss the enhanced requirements for handling event based news planning and management, in demand by newspapers, broadcasters and online services. Further the value of a strict categorisation of text news, photos and video across this media-types will be presented by speakers and discussed by the audience. And also the man-in-the-middle will have its say: speakers from system vendors will point out the business and technical issues with implementing standards to serve both the news providers and the professional news consumers.

The IPTC holds its regular Spring Meeting from 8 to 10 March in Paris. Its working parties will discuss the next steps towards the annual update of the G2-Standards to be released in September and new approaches to controlled vocabularies for categorising news content.

The IPTC, based in London, UK, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards for improved news exchange that are used by virtually every major news organization in the world.
Information on all IPTC standards such as the family of G2-Standards - NewsML-G2, EventsML-G2 and SportsML-G2 -, the Photo Metadata standards, NewsML 1, NITF, IIM and the NewsCodes together with a list of existing members and information on how to join is available at http://www.iptc.org

For more information contact Michael Steidl, office@iptc.org