IPTC Press Release
IPTC releases Photo Metadata White Paper - test phase for G2-Standards will be launched

TOKYO – Japan - 6 June 2007 -- Building better ways to catalogue and search for images has led to an important white paper just approved by the International Press Telecommunications Council.

At its annual general meeting held in Tokyo last week, more than 50 IPTC delegates from around the world unanimously approved publication of the Photo Metadata White Paper. It outlines photo work flow at many types of agencies that buy, sell and use images, and offers crucial suggestions for expanding the amount and types of metadata that are embedded in photos. The white paper targets the entire photo industry, not just journalists.

"Anyone who works with photos professionally needs to read this IPTC white paper," said Walter Baranger of The New York Times. "For nearly 15 years, the current IPTC photo header has been in virtually universal use in news photos worldwide and enjoys astonishingly wide support outside the news industry. But such important issues as indexing multimedia packaging and rights management have led to a consensus at IPTC that it's time to add important new features. This paper outlines the problems and solutions, and its applicability to video and other multimedia is obvious."

The white paper is available at no cost from http://www.iptc.org

Its publication comes shortly before the 1st International Photo Metadata Conference in Florence, Italy, on 7 June – more information available at http://www.phmdc.org. Held in conjunction with CEPIC Congress 2007, this event is organized by two major news industry organizations, IPTC and Ifra, and is sponsored by Adobe Systems Inc.

In other business at the IPTC general meeting, members unanimously re-elected Stephane Guerillot of Agence France-Presse as their chairman, and elected an international slate of directors. The meeting was IPTC's largest gathering in its 43-year history and it was hosted by NSK, the Japanese Newspaper Publishers and Editors Association.

The IPTC membership roll continues to grow as its work expands in such diverse fields as sports results, event databasing, and text and image metadata. At this meeting the IPTC membership also agreed to launch a public testing phase for two of its new members of the family of G2-Standards: NewsML-G2 and EventsML-G2.

Our membership's growth, especially in Asia, shows that IPTC's standards are needed now more than ever, " said Michael Steidl, the IPTC's managing director. "The Internet has caused the news industry to make rapid changes toward multimedia business. This effects the way it packages and presents journalism, and our standards are making sure that technical and language barriers don't stand in the way."  

The next regular meeting of the IPTC will be held in Prague, Czech Republic, in October 2007.

 

About IPTC: The IPTC, based in Windsor, England, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards that are used by virtually every major news organization in the world.

More information may be had from the IPTC at office@iptc.org .

About Ifra: Ifra (www.ifra.com) is the world's leading organization for newspaper and media publishing with 10 locations worldwide. It has been registered since 1961 as an association with headquarters in Darmstadt, Germany, and acts as the platform for decision-makers from the newspaper industry. Ifra publishes the trade magazine newspaper techniques monthly in four languages. Research and standardization, international conferences, seminars, training events and consulting are further components of the service Ifra offers primarily to its more than 3000 members in nearly 80 countries.

About CEPIC: CEPIC, the Coordination of European Picture Agencies Press Stock Heritage, is a European Economic Interest Group (E.E.I.G) not for profit representing the interests of more than 1000  picture associations, agencies and libraries in Europe covering news, stock and heritage photography. CEPIC will hold its annual Congress 2008 in Florence – find more information on www.cepic.org.

About Adobe Systems Incorporated: Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com

© 2008 IPTC, International Press Telecommunications Council, All rights reserved